qrgenoqrgeno
Made in Stockholm

Physical print, finally measurable.

We built qrgeno because the most durable marketing surface — print — had no feedback loop. So we gave it one, without shipping scan data outside the EU.

Scan to connect

Meet the team

Jonas Odencrants

Developer · Paperphyte AB

WHY WE EXIST

Three beliefs the industry gets wrong.

Print isn't dying.

A well-made sticker outlives three ad campaigns. We treat physical as the primary surface, not the afterthought.

Offline deserves analytics.

Every scan is a real human choosing to act. That signal is more honest than a click — and until now, no one was counting.

Let rules do the steering.

Every QR code gets an advanced rules engine — route by device, country, time of day, or anything else. Static stickers, dynamic destinations.

HOW WE GOT HERE

A short, honest history.

  1. 2019
    Met on a client project

    Two consultants on the same engagement — different teams, same client. We started swapping ideas at lunch.

  2. 2020–2024
    Friends and weekend hackers

    The contract ended; the friendship didn't. Years of small side projects and open source work together — most of it never shipped, all of it taught us how we like to build.

  3. Dec 2025
    An expired QR code

    Jonas scanned a printed QR at a café — dead URL. Someone had paid to print a code that no longer worked. That night the idea: dynamic QR codes with a real rules engine baked in.

  4. 2026
    Built qrgeno

    Heads down through the spring — dynamic QR codes, the rules engine, and an analytics layer that finally treats offline like it deserves. Print partners came along for the ride.

WHAT WE STAND FOR

Opinions, not platitudes.

Print less, update more.

Dynamic QR codes mean a sticker or card stays useful even when the destination changes. Fewer reprints, less waste — sustainability by subtraction.

We don't resell scan data.

Your impressions are yours. Not a product, not a training set, not a partner feed.

Priced in kronor, first.

Swedish pricing isn't a USD conversion afterthought. We build for the Nordics and extend outward.

Still reading?

Say hi. We read every message, and we're easier to reach than most founders you've met.